the SELLING PROCESS
Serving the Dallas-Forth Worth Metroplex, we are a team of skilled agents ready to help you navigate the market.
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1. CHOOSE YOUR AGENT
Choosing the real estate agent that you’ll be working alongside to sell your home is not a decision to take lightly.
Your agent should have a deep understanding of your goals, your market, and overall be a great match for you and your home.
Credentials, of course, are a plus- but what you can’t see behind the numbers are the intangibles of going the extra mile and genuinely caring deeply for clients.
We look forward to the opportunity of earning your business and sharing this life milestone with you and your family!
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2. PREPARE YOUR HOME FOR THE MARKET
Buyers gravitate towards a turnkey home that's ready for them to move in. Overlooking necessary repairs and maintenance can be a major turn-off and potentially stall your sale.
Consider high level repairs and upgrades like decluttering and depersonalizing, adding a fresh coat of paint, pressure washing, or sprucing up the curb appeal.
Putting in the leg work now will not only boost the sale price of your home, it will keep the sales process moving quickly once a buyer shows interest.
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3. PRICING YOUR HOME
Here’s something that may surprise you...
Properties that are priced right from the beginning typically sell for more in the end.
If you price your home too high, the home will stay on the market longer. The longer a home stays on the market, the less it will be shown.
A property attracts the most interest when it is first listed, so it is crucial to price it correctly initially.
It's important to thoroughly evaluate the market to determine the market value of your home.
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4. LISTING PHOTOS & VIDEO
What’s the big deal about listing photos & videos?
The photos of your home directly influence whether or not a potential buyer will schedule a showing of your home or not. It is crucial that we take high quality, attractive photos and videos showcasing the best qualities and features of your home.
Because of this, we work with the top real estate photographers and videographers in the area to capture your home in the very best light at no cost to you.
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5. OUR MODERN & STRATEGIC MARKETING
INSTAGRAM SHOWCASES: Your home's story deserves to be told. Through captivating Instagram posts, we highlight unique features and offer behind-the-scenes tours, creating a personal connection with potential buyers.
SEO DRIVEN STRATEGIES: We employ SEO strategies to boost your listing's online presence, ensuring it ranks highly on search engines and reaches potential buyers before they even know they're looking.
HOLLYWOOD-LEVEL HOME TOURS: We produce high-quality, cinematic videos that tell the unique story of your property, engaging potential buyers emotionally and visually.
VIRAL VISUALS & ENGAGING COPY: Every post, video, and listing is crafted with the aim to go viral. From stunning visuals to storytelling copy that captures the heart and imagination, we make your home the main character in its own story.
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6. STAGED TO SELL
Staging goes beyond mere aesthetics. It's about creating an experience that allows buyers to envision their lives unfolding within the walls of your home.
In a market where first impressions are everything, a well-staged home stands out, inviting and compelling.
Data from the International Association of Home Staging Professionals reveals that staged homes not only sell three to 30 times faster than non-staged ones, but they also fetch higher prices – often 20% more than expected.
It's a smart, strategic move with proven results.
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7. SHOWING YOUR HOME
It’s showing time! Together we’ll set parameters on the hours and days we plan to host showings.
Homes show best when the homeowner is not present. We will provide you with an electronic lockbox to store a set of house keys. Any time this lockbox is opened, we are notified. That means no one is accessing your home without our knowledge.
After each showing we will share any feedback we received from the potential buyers.
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THE CLOSING PROCESS
This process begins once we accept an offer on the home. Here are the major milestones to expect:
ESCROW: The buyer typically places an earnest money deposit into an escrow account as a sign of good faith.
BUYER’S DUE DILIGENCE: The buyer conducts inspections, appraisals, and any other necessary investigations to ensure the property's condition and value align with their expectations.
LOAN APPROVAL & APPRAISAL: The buyer's lender evaluates the property's value to determine if the buyer qualifies for a mortgage. An appraisal ensures the property's value matches or exceeds the agreed-upon purchase price.
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THE CLOSING PROCESS
FINAL WALKTHROUGH: Just before closing, the buyer usually conducts a final walkthrough to ensure the property is in the agreed-upon condition.
CLOSING DAY: The buyer signs the mortgage documents, pays closing costs, receives keys and takes possession of the property. You receive the proceeds from the sale.
1. LET’S MEET!
This will give you a feel for what it will be like working together. We’ll chat about your goals, needs, and why you’re selling, so we can guide you through the process.
2. PREPARE your HOME for LISTING
This is the step where you will get your home in model condition to show to potential buyers, begin making repairs, decluttering, and depersonalizing the space so a Buyer can envision themselves living in the space. By the end of this stage your home will be in pristine condition.
3. DETERMINE LISTING PRICE
We will guide you in crafting the perfect listing price, as it’s one of the most important parts of the selling process. We will do a complete market analysis, review comparable homes’ selling price, and determine a listing price appropriate for your home.
4. CRAFT a MARKETING STRATEGY & LIST your PROPERTY for SALE
We will list your home on the Multiple Listing Service and drive the right people to your listing through social media campaigns, agent-to-agent referrals, and traditional media. We will create a marketing campaign that aims to get the most possible traffic to bring quality offers on your home. You will get automated schedule requests to approve for Buyers to view the property and automated notification when potential buyers provide feedback.
5. EVALUATE and ACCEPT an OFFER
Together, we will review all terms and conditions of all the offers you received and ensure the party making the offer is a qualified buyer. If an offer isn’t to your liking, you can decline the offer or counteroffer to terms that are acceptable to you, whether it be a higher price, or other terms. Once all parties have agreed, final acceptance and execution of the contract will occur.
6. FINAL DETAILS
In the last days, our team will develop and help execute the list of final details, get each item paid for by the correct party, and make sure everything is in order before the closing date. These important, but small, details include canceling utilities and cable, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home. The buyer will conduct all inspections, negotiate repairs, review documentation (property surveys, homeowner association documents and title reports), conduct appraisals and finalize loan details. You will make any required repairs, move out of the home, and have final professional cleaning completed.
7. CLOSING
The final step in the selling process is the closing, where you are legally transferring ownership of the property to the new owner. We will meet with the Title Company to sign the paperwork, take care of any outstanding issues, and finalize the sale.
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